The packaging design process for the energy drink began with thorough market research to understand trends, competitor offerings, and target audience preferences. This informed the development of a bold and vibrant design aligned with the brand's energetic identity. Key elements like dynamic visuals, high-contrast colors, and impactful typography were digitally created and refined through feedback from focus groups. After finalizing the layout and ensuring compliance with industry standards, eco-friendly materials were selected to align with sustainability goals, culminating in a visually striking and functional package ready for production.